Ideas Novel, LLC
Give HOME SANDWICHES a Chance
How SCADDY can transform your eating habits at home.
[Times shown are TIME to make including cleanup]
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A quick Cold Cut Sandwich with Ham, Cheese, Mayo, Mustard, Lettuce, and Olives on a Hoagie or Bun => 1 MINUTE
[Ideal as a healthy packed lunch to school or work]
​​A juicy Warm Burger Sandwich with a frozen Burger Patty warmed in an Air Fryer and placed on a bun topped with Mayo, Cheese, Ketchup, Lettuce, Onions, Tomato, and Sweet Pepper Slices => 6-8 MINUTES
[For a college student in a dorm, a DoorDash order may take 30 minutes or more and cost significantly more]
​​A hot Philly Cheese Steak Sandwich made from leftover stored in the 'Overbin' and warmed in an Air Fryer and topped with Mayo and Hot Sauce on a toasted Hoagie => 5-6 MINUTES
[Middle School kids can do this on their own]
PICNICKING/TAILGATING:
No advance planning needed. Take SCADDY in a 4-GAL Cooler along with bread, napkins, and a cutting board with a freeze pack placed over them; you would be making them fresh.
INVENTOR'S NOTE
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Open to licensing the patented and trademark-pending SCADDY.
Manufacturer details, Tooling Expenses, and Cost to Manufacture in low volumes at a 60% Profit Margin are available to be shared.
As a self-funded side project for a mechanical engineer, the SCADDY has evolved over seven years and seventeen prototypes into a configurable and stylish sandwich-ingredient organizer for your fridge, with a 'Plastic Storage Container' as its only known competition.
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​Studies show that among sandwich eaters at home, 10% make a sandwich every weekday such as parents who pack for schoolkids or folks who brown-bag a sandwich to work. And 90% make a sandwich at least once a month. In market surveys conducted, the huge interest in SCADDY shown by frequent sandwich makers translates to roughly 1% of the 132M households in America. Capturing this first 1% is $50M in revenue. And the potential to vastly expand it to 5% or more of the households exists with digital and tv ads targeted at home sandwich making.​​
BACKGROUND:
Ideas Novel, LLC was founded in 2017 as a launching platform for new consumer products designed to make life more convenient at affordable prices. The flagship product, Scaddy, was originally an attempt to make a homemade gadget out of wood to store condiment bottles that in the end turned out to be too heavy. Computer models showed switching to a plastic material would cut down weight, but such a device could not be made at home. However, it offered considerably more design freedom to improve functionality and reduce costs in volumes. A concept for an all-encompassing product focused on sandwich preparation was born.
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An early concept model of the Scaddy was introduced in small focus group meetings of diverse respondents from the Greater Philadelphia area over a four-week period in Jan-Feb 2017. The survey yielded immensely positive feedback that a 'flat top device specifically designed for sandwich ingredient storage and that aids in sandwich making' would be useful and fill a void not addressed in the market. This set in motion an effort to build a mass-production prototype. Mold makers across the U.S were consulted early on to incorporate special molding techniques required to keep the frame lightweight and yet rigid. In subsequent years, development pace slowed with on average two new prototypes built and tested every year. Each new revision was developed with an eye on enhancing product utility and consumer appeal while simplifying the design to keep production costs low.
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In the 260 year history of sandwiches, there has never been a gadget exclusively designed to help with making a delicious sandwich quickly at home. Quite simply, the Scaddy turns sandwich making with multiple ingredients into a pleasure and not a chore. It allows people to have all the ingredients in one carry-all; therefore one reach into the refrigerator or a cooler besides offering a method for efficient sandwich making.
